Smokefree Taxis
Client:
Smokefree Birmingham
Production company/agency:
GSW
Short summary:
A vox pop film that helped Smokefree Birmingham survey the opinions of taxis drivers across the city ahead of the 2007 smokefree workplace legislation.
Ahead of the introduction of smokefree legislation in summer 2007, Smokefree Birmingham wanted to engage with two groups that would play a key role in ensuring the legislation was adopted smoothly: transport workers and restaurant owners.
Smokefree Birmingham commissioned a series of interviews with taxi drivers and restaurant owners who had already gone smokefree, getting their honest opinions on how the transition had been for them.
Both groups were susprisingly positive about the changes, helping Smokefree Birmingham to convince others in the transport and food industry to follow suit.
The film was shown on public screens around the city and on specially-installed units inside taxis and restaurants.
Like that?
Here is a selection of similar work.
Whats in a cigarette
Did you know that cigarettes contain the same chemicals that are used in some forms of capital punishment? Check out this film to see what other harmful substances are in your average cigarette..
Voltaren: a new look
A graphical film commissioned by Voltaren's Marketing Director to convince staff that it was a good time to re-brand.
When will you quit?
Can you use YouTube to encourage people to give up smoking? This short film for the NHS's Smoke Free team aimed to do just that during No Smoking Week.
Active for Life
A DVD to encourage women in Birmingham's at-risk Asian community to help beat heart disease and diabetes by leading an active, healthy lifestyle.
