When will you quit?
Client:
Smoke Free Birmingham
Production company/agency:
GSW
Short summary:
Can you use YouTube to encourage people to give up smoking? This short film for the NHS's Smoke Free team aimed to do just that during No Smoking Week.
Shot and edited in just one day, this little advert was produced to encourage smokers to give up during stop smoking week.
The flm was run in public locations across the city, on the Smoke Free Birmingham website and on a specially created YouTube channel that helped start debate about the issues surrounding smoking cessation. The film has been extremely successful, despite being little more than a series of talking heads and costing almost nothing to make!
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