Here’s number two in our roundup of the best non-profit videos on the net. Look out for number 3 soon..

The story behind Divine Chocolate

2// The story behind Divine Chocolate

Divine are a social enterprise rather than a strict nonprofit, but I love this simple animation so it’s made it onto the list anyway. It’s charming, fits in nicely with Divine’s branding and tells their story in only 32 seconds - perfect for web TV! I’ve seen Divine’s CEO Sophi Tranchell speaking in public a few times and she uses this video to kick off her presentation to great effect.

Animation is a great way to communicate your key offering quickly and imaginatively. It can also help in getting statistical information across to people, as an engaging alternative to dry print reports or Powerpoint presentations.

Divine’s film has been viewed over 10,000 times on their YouTube channel. They promote the channel from the “get involved” page of their website and they also have Twitter and Facebook pages. They’ve missed a trick by not putting the video up on their Facebook page, but otherwise this is a really good example of how to communicate the story behind a social enterprise through video.

Next up in our nonprofitwebtelly series I’ll be looking at how the Skoll Foundation is using YouTube as an online social enterprise video library..