We’re barely into November but already next year’s predictions are being made. Here’s an early round-up of what’s in the crystal ball.
First up, the ”Top 6 Trends” from Harvard Business Review’s Conversation Starter. Will 2010 be the year that we get fed up with clutter and start contact culling? What will the impact be of new local/mobile social media sites like Foursquare?
Personally, I think we’re going to see crowdsourcing on a much wider scale in social media next year. It will be interesting to see how businesses take on what has so far been largely a grassroots/underground trend. Starbucks ran with it last year with their “My Starbucks Idea” microsite - what will be next?
Over at Social Media Today, 2010 is predicted to be the start of “the era of social context” - the year that social networks start to aggregate our personal experiences in order to provide “collective intelligence systems” that will improve our experience of social networking.
For those of us working in social media marketing, 2010 seems set to bring a greater focus on strategy and integration with other digital channels. This NMA feature on the charity sector suggests that for social media to become a serious fundraising tool, marketers will need to play the long term strategy game much more than has been done to date [requires subscription].
Tags: crowdsourcing, foursquare, Harvard Business Review, NMA, Social Media, social media today, Third Sector, web trends
